MOVE x NIKE
A cross-city movement campaign celebrating women, strength, and expression through dance.
ROLE
Movement Director
PROJECT TYPE
Brand Campaign
YEAR
2026
LOCATION
Berlin · Barcelona · Paris
Overview
MOVE x NIKE is a global movement campaign highlighting women who use motion as a form of power and self-expression. Filmed across multiple cities, the project brings together dance, film, and urban space to create a dynamic visual narrative rooted in authenticity and strength.
About the Work
The campaign was developed as a series of short films, each rooted in a specific city and shaped by its unique energy. Movement was designed to feel grounded, confident, and human — avoiding spectacle in favor of clarity and intention.
Rather than choreographing fixed routines, the work focused on adaptable movement phrases that could respond naturally to different locations. Architecture, texture, and rhythm of the environment influenced how each scene unfolded, allowing the dancer’s presence to feel integrated rather than imposed.
My Role
As movement director and performer, I shaped the physical language of the campaign while collaborating closely with the film and creative teams. I developed movement concepts that aligned with the campaign’s message and translated seamlessly across different cities, locations, and camera setups.
My role required balancing artistic integrity with brand clarity — ensuring the movement remained expressive while supporting the campaign’s visual identity.
Selected frames from the campaign across Berlin, Barcelona, and Paris.
[
More Work
]
